The Challenge
UIA is a mutual insurance company with over 100 years' experience of providing insurance to members of selected trade unions and other not-for-profit organizations in the UK. Following the Financial Services Authority (FSA) taking over the governance of the General Insurance products from The General Insurance Standard Council (GISC). UIA had to adopt the new set of regulations set by the FSA.
Ensuring Absolute Compliance And Audit Trail
UIA deals on a daily basis with multiple affinity partners, creating high volumes of communications campaigns, which need to be reviewed before their launch. The volume proved to be difficult to manage, causing delays in approval cycles and diluted compliance.
UIA soon realised that they needed an automated, online solution compliant with the FSA regulations, to replace their archaic, paper based, sign-off procedure and save them time and effort through automation of the project management and compliance process.
The Approach
Be the brand experience's tailor-made Financial services MRM solution fitted in perfectly with the needs of UIA, with little customisation needed.
Working alongside UIA, be the brand experience set up Brandstore* (UIA's name for their solution) in 3 weeks, allowing them to easily access audit trail of compliance's review process, manage the use by date for all communications and flag out when they need to be reviewed. This immediately "ticked all the boxes" from a compliance perspective through, asset owners, use by dates and the RAG* report.
The Solution
Following the joint scoping workshops with be the brand experience, UIA decided to integrate additional modules into their system. The final solution comprised of the Asset store, CommsBuilder, Campaign Management and Electronic Press office modules.
CommsBuilder allows them to easily create personalised posters, flyers and adverts for their affinity partners, significantly cutting the creative cost. The solution also allowed them to better service smaller partners, at a fraction of the previous cost. Thanks to Electronic Press Office, UIA can communicate with their affinity partners, provided them only with information, which are of interest and relevance to them.
Using the Projects module, UIA can also manage the complete process of reviewing marketing literature and get a quick overview of the workload for each communications manager and review times per literature.
As a result of implementing the system, communication to their union based affinity world has greatly improved
and UIA estimates that Brandstore* has helped them to save them 20% of their creative budget.
Please use the slider below to increase/decrease the size of the images.
What does the client say?
"From the moment I first saw a demo of the be the brand system, I thought it was absolutely fantastic. The potential scope of savings in terms of time and money spent managing marketing campaigns, space and most importantly budget the system can make to a marketing department are huge. The system has certainly paid for itself within the first 12 months of operation."
Steven Ansell - Marketing Manager
Key Benefits and Features
- Ensuring compliance and adherence to FSA requirements
- Transparent campaign management process
- Time saved in the approval process
- Clear accountability during the course of a project, exposing weak points and bottle necks
- Ability to manage multiple projects and meet tight deadlines without referring to agency time schedules
- Ability to customise marketing collateral to smaller affiliates, denoted as cost inefficient
- Communication to external parties enhanced by tailoring information pertinent to their requirements.
- Significant cost savings (estimates 20%)
*Red Amber Green report is the "traffic light" system for the Marketing assets in the asset store