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Testimonials

"Initially I saw this as a way of processing projects that concluded with an asset that would then become available in the Asset Store....now I see it more as a centralised place where you can get assets, distribute assets, create assets through the Projects Module and also inform users about marketing activities. It seems to have come full circle to become a full service site."

Senior Manager, Marketing Communications and Branding, Citrix Systems, Inc

"Our Brand Bank system is a fantastic way to manage our brand. It means that our assets are upto-the-minute and everyone works to the same standards. And our templates make for flexible, easy and cost-effective communications."

Head of Design, The Environmental Agency

"... implementing a system for managing and customising our marketing materials with be the brand experience has substantially improved the ability of our worldwide offices to offer a personalised and localised service to customers - further enhancing the International SOS brand and driving sales."

Group Marketing & Communications Director International SOS

Brand Automation

Global control of brand assets and suppliers at your fingertips

Maintaining brand consistency across businesses, channels and regions can be costly. Brand automation is an online based automated system which helps you to:

  • Provides marketing professionals access to brand guidelines, assets and best practices
  • Reduces duplication of work and the number of iterations per campaign
  • Ensures all literature is created cost effectively and on-brand
  • Reduces the frustration, cost and errors associated with manual processes
  • Enables knowledge and experience to be shared by all staff

Key features:

Marca©: Content-managed repository allowing you to share corporate identity and brand guidelines with your business partners and marketing supply chain

Asset store: Centralised storage, version control and access to all brand materials

Stock & Print management: Automate your print procurement process from briefing through to artwork delivery supported by a comprehensive reporting suite

Managed creative work flow: Standardise your campaigns and manage project plans, briefing and draft approvals online

Collateral creation from templates: Empower your users with on-brand templates allowing them to create the artwork for their literature in minutes

Brand training and communication: Disseminate updated Corporate identity, Brand information and provide access to your brand training tools

Who can benefit from our solution?

Brand Managers: Easier control and distribution of brand assets and sharing of brand knowledge

Marketing departments: Search for and distribute marketing literature to appropriate channels, manage the version control, work flow and review process of creating and updating literature, create print-ready artwork, procure print and more

Sales channels: Access to the latest versions of all marketing literature from a centralised location

Creative agencies/designers: Online briefing/mark up document facility and easy version control

Print procurement departments: Online print procurement tool allows the briefing of multiple printers and compare quotes in real time on one screen; comprehensive reporting suite

Who currently uses Brand Automation?