Part technology, part consultancy

be the brand experience are part technology providers: We have a developed a suite of intuitive software tools to achieve brand consistency, all available 24 hours a day via the web… and we are part consultants: We work with organisations to establish the issues affecting brand performance, define goals and plan paths towards achieving those goals.

Always different…

As each organisation is unique so is each approach that we plan & develop – both in terms of ways forward and in terms of technology – is uniquely tailored to fulfil the specific needs of our clients.

Deployment methodology

We have a defined methodology for deploying MRM solutions; starting with visioning workshops, developing business cases and system specifications through to data migration, testing, training and on-going support and benefit realisation.

Our methodology is scalable; accommodating both large and small projects and clients.

Deployment timescales and methodology are dependent upon scope and phasing. We delivered a live system to Prudential (300+ users) in three months (this included a significant element of bespoke development). For smaller clients system set-up and deployment has been achieved in one to three weeks (including training).

With all our clients we are working towards a vision of continuous improvement and automation. None have selected to achieve this vision on day one but gradually over time.

In all deployments we have worked very closely with client teams to deliver a solution that meets the specific workflows and needs to each client.

Revolutionising your marketing processes by introducing technology

“That may be how you sell it to the board but lets not use the word revolutionize, it sounds to difficult. Introducing MRM to your marketing teams is a journey with short, medium and long term objectives and milestones. Trying to reach a long term vision quickly is achievable; but requires a project team the size of a small country and a budget to match; your marketing people cannot take significant time away from critical campaigns to participate in massive projects to revolutionize. So don’t. Evolve.

All our clients have a long-term vision of how MRM can be used within their organisations to achieve their objectives and return on investment. Some started to move towards this vision by centralizing their assets to make them available to people globally to access and re-use; others have started by automating a specific process by introducing templates to reduce agency cost and empower people to create on-brand marketing communications.

By working with be the brand experience the vision has been broken down into manageable steps, each delivering ROI and each introducing change gradually across the organisation. We work with our clients to develop the vision and a roadmap to achieve it. Our clients are beginning to work together to share experiences and vision, a process we are actively promoting and facilitating.”

Adam Hainsworth, CEO, be the brand experience